Venue tours, planning hacks, and travel inspo—our YouTube is where strategy meets wanderlust. Hit subscribe and come behind the scenes with us.

Your Backstage Pass to Better Events

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check us out on youtube

check us out on youtube

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Pull Up a Seat—Let’s Talk Real Events

The SONA Podcast is where candid conversations meet creative event strategy. From behind-the-scenes stories to expert tips on retreats, culture, and connection—we cover what actually makes gatherings work (and what doesn’t). Tune in for bite-sized inspo, hard-won lessons, and plenty of “you’re not the only one” moments.

Because the best stories are worth watching unfold.

Fresh Drops

Real stories, tips, and travel inspo from years of experience.

Expert Insight

Bite-sized wisdom from pros who’ve done it all.

Behind the Magic

See how retreats and events
really come together.

Built to Inspire

Ideas worth stealing for your next big moment.

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THE HOST

SONA FOUNDER: DANIELLE SNELSON

Danielle didn’t just fall into event planning—she practically sprinted toward it. With a deep-rooted love for intentional connection and a serious knack for organizing chaos, she’s spent the last 15+ years designing events and retreats that actually feel like something. As the founder of SONA, Danielle brings global teams together in ways that build trust, spark creativity, and leave lasting impact.

When she’s not crafting unforgettable experiences, you’ll find her behind the mic hosting Retreat Repeat—a podcast where strategy meets soul, and behind-the-scenes meets big vision. She’s passionate about creating spaces where people feel seen, inspired, and a little more human.

Danielle lives in Boise, Idaho with her husband Jedidiah and daughter Joie—and firmly believes in strong coffee, good playlists, and always having the next trip on the calendar.

SOME OF OUR FAVORITE ARTICLES:

on the blog

on the blog

From planning tips to pro hacks—your next power move is one blog away.

OTHER RESOURCES

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TIP OF THE WEEK

TIP OF THE WEEK

Choosing the Best Location for Your Next Team Retreat

Whether you’re dreaming of a beach escape, a mountain hideaway, or a vibrant city setting, the right location sets the tone for an unforgettable experience.

Let’s Talk About Your Budget

Whether you’re organizing a small team getaway or a large-scale event, having a solid budget can make all the difference.

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