One of my absolute favorite things to do for an event is to write live stage productions. I’ll share a little secret with you, if I had a magic wand and could do any job in the world, I would be the production manager for the Victoria’s Secret Fashion Show! To me, they do an amazing job on so many levels.
Especially being a live show, I can only imagine the excitement, the pressure, the stress, to execute a flawless production. How exciting!
Back to real life, within our own events we do try to capture those ah ha! moments throughout each production. I’m sure we’ve all been to those drab, dry boring events with awards that you continually look at your watch (or phone) hoping it's almost over! Let’s talk about that for a moment. How do you know when you need to change your program?
You need change when:
Recognize any of these faux paus from your own program? The list above are examples of items that my company has experienced with a client at one time or another. We worked to adjust these errors and create a more entertaining, enjoyable program that left people feeling inspired instead of a waste of their time. Below is an example of how we changed one client's experience from boring to great!
This client's event recognized 50 women. Before changing their program, they had this simple line up. Self-introduction, sponsor speakers, read each bio, grip and grin, the end. The only people that attended the event were friends and family.
Here is how we changed the production flow:
The difference between the two? We created energy and enthusiasm during the entire program. But best of all we started to change the way attendees felt about the event. Sponsors started rebooking their sponsorship the second the event was over, because they enjoyed it so much and wanted to be a part of it the following year. We created a program that wasn’t just about the honorees (which is important) but gave the audience a takeaway; in turn the attendance grew as did the demographic of person interested in attending.
If you find your productions to be boring and lack that something extra, think of ways to change the order of your lineup, or add creative elements in between breaks that make sense. Find ways to reduce the amount of back to back talking or talking in general. Not only will your production be better, you can create a culture of having better events that attract more tickets sales and sponsors that want to be a part of it year after year!
Multi Day Conferences, Special Events and Fundraisers