Every morning I get ready to work, sit down at my desk and open my e-mail to find 30-50 new emails in my inbox. Most of which are promos. So how do you stand out to your audience in this competitive market? I have four quick tips for making your marketing emails open worthy.
Real people read this!
Humanize your message. This is big. Make sure your email is about your customer, not about you. If you are constantly sending messages, but they are only advertisements, you will lose your audience. Your goal should be to make people laugh, create a great recommendation, ask real questions or brighten someone's day. Create an e-mail that is interesting to your subscriber by remembering that they are PEOPLE. Connect with your customer and make your audience feel like they know you. By aiming to add a human element to your message you are likely to capture more audience members. If you can put a spin on your e-mail like a funny line, quote or picture, you are likely to have people not only read your message, but hopefully share it too! Even if you are a serious business, it helps to not take yourself too seriously.
You’ve heard the saying a picture is worth a thousand words; this is so true. If you can make your email content simple and add a few relevant pictures you are likely to keep the attention of your audience. Whether it is a picture of mouthwatering desserts, a fun photo of people at a prior event (especially if they are receiving this e-blast), or a heart grab photo for a call to action, pick your images carefully but make sure they are there. For example, many events have a photo booth if you are sending a follow-up email from an event or maybe an early bird special for the following year, pick out a few people that had silly pictures and highlight them in your message.
Get to the point
Kuddos to you, as if you've read this far you've managed to maintain interest longer than most do! Point: Keep your email short and sweet with a few images to enhance your goal.
When should I send this?
Timing is everything. Sending an e-blast at 7pm to a working audience has a high probability of getting lost in the mix by the time they check their inbox the next morning. Think about your target audience and send it at the most opportune time. On many marketing automation sites like MailChimp or ConvertKit you can schedule the time you send out your e-blast. So, you don't have to set your personal alarm at 4am, if that's the time you find makes the most sense! Don’t be confused with the lingo, more on marketing automation coming soon!
Keep it real,
Multi Day Conferences, Special Events and Fundraisers