Being in the event industry there are a lot of terms I’ve learned along the way. Let me start by telling you an embarrassing story at the beginning of my event planning career. Many years ago, I was working an event and was asked to grab some chargers. So…… obviously (to me at least), I looked all over the venue for different phone chargers to grab. Eventually I came back with my hands full of chargers and, oh boy, you should’ve seen the look on their face! Little did I know a charger was just a decorative plate.
Although some terminologies might be straight forward, others may be left to interpretation. It’s important to know these terms when communicating your event’s needs. Below I have compiled a list of the usual’s to help save you the challenge of pretending you know what is being said and secretly googling the definition later. ;)
Don’t make the same mistake I did. Remember these words and overuse the heck out of them. I don’t know about you, but I’m guilty of learning a new word and using it in about every sentence. No shame in my game! I’d love to hear any funny stories you have had when learning the lingo. Comment below on what you were confused about or a term you don’t understand. I’d love to hear!
To ending the google definitions search,
One of my absolute favorite things to do for an event is to write live stage productions. I’ll share a little secret with you, if I had a magic wand and could do any job in the world, I would be the production manager for the Victoria’s Secret Fashion Show! To me, they do an amazing job on so many levels.
Especially being a live show, I can only imagine the excitement, the pressure, the stress, to execute a flawless production. How exciting!
Back to real life, within our own events we do try to capture those ah ha! moments throughout each production. I’m sure we’ve all been to those drab, dry boring events with awards that you continually look at your watch (or phone) hoping it's almost over! Let’s talk about that for a moment. How do you know when you need to change your program?
You need change when:
Recognize any of these faux paus from your own program? The list above are examples of items that my company has experienced with a client at one time or another. We worked to adjust these errors and create a more entertaining, enjoyable program that left people feeling inspired instead of a waste of their time. Below is an example of how we changed one client's experience from boring to great!
This client's event recognized 50 women. Before changing their program, they had this simple line up. Self-introduction, sponsor speakers, read each bio, grip and grin, the end. The only people that attended the event were friends and family.
Here is how we changed the production flow:
The difference between the two? We created energy and enthusiasm during the entire program. But best of all we started to change the way attendees felt about the event. Sponsors started rebooking their sponsorship the second the event was over, because they enjoyed it so much and wanted to be a part of it the following year. We created a program that wasn’t just about the honorees (which is important) but gave the audience a takeaway; in turn the attendance grew as did the demographic of person interested in attending.
If you find your productions to be boring and lack that something extra, think of ways to change the order of your lineup, or add creative elements in between breaks that make sense. Find ways to reduce the amount of back to back talking or talking in general. Not only will your production be better, you can create a culture of having better events that attract more tickets sales and sponsors that want to be a part of it year after year!
Every morning I get ready to work, sit down at my desk and open my e-mail to find 30-50 new emails in my inbox. Most of which are promos. So how do you stand out to your audience in this competitive market? I have four quick tips for making your marketing emails open worthy.
Real people read this!
Humanize your message. This is big. Make sure your email is about your customer, not about you. If you are constantly sending messages, but they are only advertisements, you will lose your audience. Your goal should be to make people laugh, create a great recommendation, ask real questions or brighten someone's day. Create an e-mail that is interesting to your subscriber by remembering that they are PEOPLE. Connect with your customer and make your audience feel like they know you. By aiming to add a human element to your message you are likely to capture more audience members. If you can put a spin on your e-mail like a funny line, quote or picture, you are likely to have people not only read your message, but hopefully share it too! Even if you are a serious business, it helps to not take yourself too seriously.
You’ve heard the saying a picture is worth a thousand words; this is so true. If you can make your email content simple and add a few relevant pictures you are likely to keep the attention of your audience. Whether it is a picture of mouthwatering desserts, a fun photo of people at a prior event (especially if they are receiving this e-blast), or a heart grab photo for a call to action, pick your images carefully but make sure they are there. For example, many events have a photo booth if you are sending a follow-up email from an event or maybe an early bird special for the following year, pick out a few people that had silly pictures and highlight them in your message.
Get to the point
Kuddos to you, as if you've read this far you've managed to maintain interest longer than most do! Point: Keep your email short and sweet with a few images to enhance your goal.
When should I send this?
Timing is everything. Sending an e-blast at 7pm to a working audience has a high probability of getting lost in the mix by the time they check their inbox the next morning. Think about your target audience and send it at the most opportune time. On many marketing automation sites like MailChimp or ConvertKit you can schedule the time you send out your e-blast. So, you don't have to set your personal alarm at 4am, if that's the time you find makes the most sense! Don’t be confused with the lingo, more on marketing automation coming soon!
Keep it real,
Multi Day Conferences, Special Events and Fundraisers